Balance App: Lifecycle Marketing
Elevate Labs • Lifecycle Marketing Design, Graphic Design, Illustration
ROLE
Senior Designer
TEAM
Product Marketing Team, Content Writer Jaime Gelpi
TIMELINE
2020 - 2024
OVERVIEW
At Elevate Labs, I designed several email marketing campaigns ranging from holiday sale campaigns to weekly newsletters. The goal was to capture users immediately with bold, informative graphics, provide more relevant information in the body, and finally cap off the message with a call to action.
Lifetime Sale Campaign
Multiple times a year, I would work with the Product Marketing team to create weeks-long email campaigns for seasonal sales. These were highly important campaigns that led to thousands of conversions. As such, the designs needed to be pixel-perfect.
Launch Email
Sustain Email
“Meet our Coaches” Email Redesign
I was in charge of redesigning our “Meet the Coaches” email that was sent out to every new user. A few of the pain points of the old design were:
Redesign
Length: The way the text and images were laid out vertically in a single column in the old design made the email too lengthy
Priority: The names of the coaches were small didn’t stand out. Our coaches are an integral part of the Balance brand and their names should be front and center.
Out of date: The image showing the coach selection screen was out of date and need to be updated
Previous Design
Weekly Newsletter
Each week, I designed a weekly newsletter for both our Balance and Elevate app users. In order to ship two new emails each week, I created a template in Figma that I could easily customize and edit on an ad hoc basis. Every Monday, I would receive copy from a Content Writer and update my template with fresh assets; then, I would hand off the designs to a Marketing Manager who would then build out the designs for me to review.
