Vans: Back to School 2025
The Program • Presentation Design, Lifecycle Marketing Design, Art Direction
MY ROLE
Designer, Art Direction support
TEAM
Art Direction Alyson Agemy, Ari Vance-Borland; Designers Kenny Baughman, Andrew Johnson; Writer Mike Shymanski; Lifecycle Strategist Priscilla Smart
TIMELINE
May - September 2025
OVERVIEW
Back to School is the second-largest consumer moment for DTC channels. For Vans’ 2025 Back to School campaign, The Program created a framework for Retention content strategy. Once the strategy was approved, we got to work on establishing the creative approach and art direction for assets that would be used for Vans Retention, Dotcom, and Paid Social. I was the primary designer for two decks, 30+ unique email sends, and 6+ sets of paid social assets.